NikeNKE -0.37%68 ROA % is 5.56% as of Feb. 2026, which is 64% below its 10-year median of 15.28. GuruFocus rates NKE with a GF Score™ of 68/100 and a GF Value™ of $74.89 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,069 Manufacturing - Apparel & Accessories companies, Nike ranks better than 79.05% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Nike's annualizedNet Income for the quarter that ended in Feb. 2026 was $2,080 Mil.
Nike's average Total Assets over the quarter that ended in Feb. 2026 was $37,426 Mil. Therefore, Nike's annualized ROA % for the quarter that ended in Feb. 2026 was 5.56%.
The historical rank and industry rank for Nike's ROA % or its related term are showing as below:
NKE'
s ROA % Range Over the Past 10 Years
Min: 6.03 Med: 15.28 Max: 19
Current: 6.03
During the past 13 years, Nike's highest ROA % was 19.00%. The lowest was 6.03%. And the median was 15.28%.
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Feb. 2026) net income data. The Revenue data used here is four times the quarterly (Feb. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Nike ROA % Related Terms
Nike ROA % Historical Data
* Premium members only.
The historical data trend for Nike's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Nike's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Nike ROA % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Nike's ROA % distribution charts can be found below:
* The bar in red indicates where Nike's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Feb. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Nike (NKE) has a ROA % of 5.56% as of Feb. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Nike and its competitors. This is 64% below median its historical median of 15.28. Over the past decade, Nike's ROA % has ranged from 6.03 to 19.00. According to the industry distribution chart, Nike ranks #224 out of 1069 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 21%.
Is Nike's ROA % too high?
Nike's current ROA % of 5.56% is 64% below median its 10-year median of 15.28. Over the past 10 years, this metric has ranged from a low of 6.03 to a high of 19.00. The Manufacturing - Apparel & Accessories industry median ROA % is 1.95. Nike's value of 5.56% is 185.1% above this industry median. Based on the distribution chart, Nike ranks #224 out of 1069 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Nike has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Nike's ROA % compare to DECK and ONON?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Nike ranks #224 out of 1069 companies for ROA %. This places Nike in the top 21% of its industry — outperforming the majority of peers. The industry median ROA % is 1.95. Nike's value of 5.56% is 185.1% above this benchmark. Historically, Nike's own ROA % has ranged from 6.03 to 19.00 over the past decade. While the company's 10-year median is 15.28 vs. the industry median of 1.95, Nike has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Manufacturing - Apparel & Accessories company?
The median ROA % among Manufacturing - Apparel & Accessories companies is 1.95, based on 1,069 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Nike's current ROA % of 5.56% is 185.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Nike and its competitors. For the Manufacturing - Apparel & Accessories industry, the median ROA % is 1.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Nike's current ROA % is 5.56%, which is 64% below median its own 10-year median of 15.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nike stock overvalued right now?
Based on GuruFocus' analysis, Nike (NKE) is currently considered Possible Value Trap. The stock's GF Value™ is $74.89, compared to a current price of $40.75 — trading 45.6% below its estimated fair value. The current ROA % is 5.56%, which is 64% below median its 10-year median of 15.28 and 185.1% above the Manufacturing - Apparel & Accessories industry median of 1.95. Nike's overall GF Score™ is 68/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Nike (NKE), the current ROA % is 5.56% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Nike (NKE) Overvalued in 2026?
Based on GuruFocus' analysis, Nike stock appears to be undervalued.
The current stock price of $40.75 is trading 45.6% below its estimated GF Value™ of $74.89.
GuruFocus considers Nike to be Possible Value Trap.
Key valuation signals for NKE:
ROA %: 5.56% (64% below median its 10-year median of 15.28)
GF Value™: $74.89 vs. price of $40.75 (45.6% below fair value)
Industry Position: 185.1% above the Manufacturing - Apparel & Accessories median (#224 of 1069)
No single metric tells the full story. See the NKE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
68GF Score
Get the complete analysis for NKE
ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
NKE has been successfully added to your 
